It’s common knowledge that the omega-3 industry has been in a sales slump for the past few years. While the market is now showing signs of recovery, there are definitely some lessons to be learned from the activity over the last three years.
GOED is pleased to include a guest blog from Linda Cornish, Executive Director of Seafood Nutrition Partnership, a GOED member with similar goals to increase seafood (and therefore omega-3) consumption in the U.S. Read on for details on an innovative messaging program Seafood Nutrition Partnership has developed.
On March 31, The New York Times published an article titled, “Fading claims on fish oils.” The article suggests that the majority of clinical trials measuring effects of fish oil have found “no evidence that fish oil lowers risk for heart attack or stroke.” An important question the article did not address is, “What are the heart health benefits of fish oil?” Here is a more complete answer to that question.
As we head into 2015, there’s no shortage of news and new developments around omega-3s. Therefore GOED is excited that we will continue our involvement with the SupplySide Omega-3 Insights web portal to ensure our members have access to new market trends, technology developments and issues of importance to your business. This is the third year of our partnership and GOED feels strongly that we have offered true quality content on omega-3s throughout the past two years.
GOED’s recently-commissioned meta analysis linking omega-3 intake to a reduction in blood pressure was very exciting for us and for our members. Lead author Dominik Alexander, principal epidemiologist at Exponent, said that it’s rare to see such a large body of research (70 studies) with such a consistent result. Additionally, the message that consuming omega-3s can help reduce blood pressure as much as other common lifestyle changes like reducing sodium or alcohol intake and increasing physical activity is an easy one for consumers to understand.