GOED is pleased to present the following guest blog from Christian Meiniche, chairman of Chr. Holternmann ANS. Chr. Holtermann is an independent commodity brokerage house, based in Oslo, Norway, mainly brokering raw materials for the food- feed- and technical industries and with a particular focus on fish oils.
The other day I came across a supplement company claiming that 92% of fish oil products on the market are in the ethyl ester form. The company did not cite the source of this statistic, but it is a good example of fear-based marketing that is both misleading and wrong…and the kind of marketing that ultimately confuses consumers!