Before founding Vital Choice in 2001, Northwest Washington native Randy Hartnell spent more than 20 years as a commercial fisherman in Alaska. Today, Vital Choice is a trusted source for fast home delivery of the world’s finest wild Alaskan seafood and organic fare. Vital Choice foods are sustainably harvested from healthy, well-managed wild fisheries and organic farms. The company’s products are recognized for their superior purity, culinary quality, and health benefits, and are endorsed by leading health and wellness experts, including physicians specializing in nutrition, pediatrics, and integrative health care.
Vital Choice pioneered the first non-distilled wild salmon (sockeye) oil supplement, which was also the first to receive MSC certification. Vital Choice now offers an MSC/NSF-certified Krill Oil, NSF-certified Astaxanthin, and vitamin D3 supplements packed in MSC/NSF-certified wild Alaskan sockeye oil.