Alibaba’s Tmall Global is the largest B2C cross-border platforms in China. Tmall Global offers Chinese consumers 46,000 international brands from 90+ countries and regions, and more than 80 percent of the brands on the platform have used it to enter the Chinese market for the first time.In the past, some small and mid-sized companies may have felt hesitant to enter China because of a lack of understanding of regulations, cultural and commercial differences, and other perceived obstacles. But now, these companies are discovering that cross-border e-commerce provides the road map they need to enter the Chinese market and are forecast to keep growing rapidly