NOW Foods

NOW Foods

NOW was founded by Elwood Richard in 1968 with the goal of making healthy and quality products accessible and affordable for everyone. More than 50 years later and still owned by the Richard family today, NOW is the trusted leader in the natural products industry and remains committed to its mission of providing value in products and services that empower people to lead healthier lives. NOW offers more than 1400 high-quality, natural and affordable products, including an extensive line of supplements. Through NOW’s rigorous and renowned quality testing program, they assure that what’s on the label is in the bottle. In addition, healthcare practitioners can rely on Protocol for Life Balance, an extensive supplement line comprised of effective, science-based formulations intended to address common nutritional deficiencies and to support healthy physiological function. These formulations are based on the latest advances in nutritional science and incorporate trademarked ingredients of the highest quality.

Company Category

  • Concentrator
    • 81-90 pct Concentrated Oil
  • Distributor/Trader
  • Testing Laboratory

Raw Material Source

  • Anchovy
  • Cod Liver
  • Fish
  • Krill
  • Mackerel
  • Salmon
  • Sardine
  • Tuna

Omega-3 Chemical Form

  • Triglyceride
  • Ethyl Ester
  • Phospholipid

Product Form

  • Soft gels

Finished Product Category

  • Dietary Supplement
  • Other


  • NSF Dietary Supplement Certification Program
  • IFOS (International Fish Oil Standards Program)