Consumer Research: US Supplement Consumers

What does the typical US supplement consumer know about EPA+DHA omega-3s?

GOED commissioned a survey from nutrition industry experts Nutrition Business Journal on US supplement consumers, with a special focus on what consumers know about EPA+DHA omega-3s and how they evaluate supplement products. 

The 37-slide report includes insights from November 2024 on:

• Generational differences in omega-3 supplement use
• Ranking of omega-3s among other supplements
• Understanding of the difference between EPA, DHA and ALA
• Variations in health concerns across gender and generational lines
• Importance of issues like flavor or aftertaste as barriers to consumption
• Factors influencing brand-switching
  
  

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Want to learn more?

Click here or at right to download an infographic with key findings from the report.