Guest Blog: Managing EPA/DHA consumption in a tight supply situation
GOED is pleased to present the following guest blog from Christian Meiniche, chairman of Chr. Holternmann ANS. Chr. Holtermann is an independent commodity brokerage house, based in Oslo, Norway, mainly brokering raw materials for the food- feed- and technical industries and with a particular focus on fish oils. The fish oil market was “shocked” in October, with news from Peru that the marine biologists (Imarpe) estimated the anchovy population to be far below the minimum level to recommend a fishing quota for the upcoming November/January summer season. That report, combined with El-Niño...
92% of fish oil is ethyl ester???
The other day I came across a supplement company claiming that 92% of fish oil products on the market are in the ethyl ester form. The company did not cite the source of this statistic, but it is a good example of fear-based marketing that is both misleading and wrong…and the kind of marketing that ultimately confuses consumers. Let’s start with the fact that the 92% figure is completely wrong. GOED recently completed our ingredient market estimates for 2013, and on a global basis there were 9,990 tons of EPA and DHA oils consumed in ethyl ester form, which is slightly over 11% of the tot...