GOED Launches Consumer Website, Coalition Test Market Campaign

GOED, the Global Organization for EPA and DHA Omega-3s, Salt Lake City, UT, has launched a consumer website at www.alwaysomega3s.com. The site is designed to be an independent educational website to educate consumers about the benefits of omega-3s. Commissioned by the omega-3 coalition to change the tone of the conversation around omega-3s in the mainstream media, the site is part of an integrated marketing campaign that includes consumer advertising, public relations and retail activation.