What motivates US and Chinese omega-3 supplement consumers?

GOED, the trade association at the heart of the omega-3 industry, has partnered with Industry Transparency Center to survey a nationally-representative sample of 1,000 consumers in both countries to learn:

  • Health attitudes and concerns (and how they differ by country, gender and age)
  • Reasons for omega-3 consumption
  • What consumers look for in an omega-3 supplement
  • Purchase influencers
  • Attitudes about brand transparency and sustainability

This 97-page PowerPoint presentation benchmarks omega-3 consumers against general supplement consumers and compares the popularity of omega-3s to other supplement categories (pre- and probiotics, collagen, vitamin D, magnesium and more).