What motivates US and Chinese omega-3 supplement consumers?

GOED, the trade association at the heart of the omega-3 industry, has partnered with Industry Transparency Center to survey a nationally-representative sample of 1,000 consumers in both countries to learn:

• Health attitudes and concerns (and how they differ by country, gender and age)
• Reasons for omega-3 consumption
• What consumers look for in an omega-3 supplement
• Purchase influencers
• Attitudes about brand transparency and sustainability

This 97-page PowerPoint presentation benchmarks omega-3 consumers against general supplement consumers and compares the popularity of omega-3s to other supplement categories (pre- and probiotics, collagen, vitamin D, magnesium and more).

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