Josh Reifsnyder

EVP Strategic Partnerships

InterHealth Select Triton Omegas

Base Level Candidate





Tell us about yourself and your experience in the omega-3 industry

I have spent 15 years in the health and wellness industry, with significant experience in omega-3s, nutraceutical ingredients, and consumer products. Throughout my career, I have worked across the value chain, building relationships with ingredient suppliers, manufacturers, brands, retailers, and customers. My experience spans both branded and private-label business, with a strong focus on the Food, Drug and Mass channels.

My work in omega-3 has given me a firsthand understanding of the importance of quality, supply, formulation, customer needs, and ultimately, consumer education. I am passionate about the category because I believe EPA and DHA offer extraordinary health benefits, yet their potential is still not fully understood by consumers. I have seen the opportunities and challenges facing the industry from a commercial and customer perspective, and I want to use that experience to help strengthen and grow the omega-3 category.




Why are you running for the Board of Directors?

I am running for the GOED Board because I believe the omega-3 industry has an enormous opportunity to make a greater impact on consumer health, and I want to contribute to that effort.

Throughout my career, I have seen the tremendous potential of EPA and DHA, but I have also seen how much confusion and lack of awareness still exists among consumers. The science and benefits are compelling, yet we have an opportunity to do a better job communicating that value in a way that is clear, credible, and meaningful to consumers.

I want to help GOED continue to strengthen the omega-3 category by bringing together science, quality, industry expertise, and effective consumer communication. I also believe my commercial experience can provide a valuable perspective on how brands, retailers, manufacturers, and consumers think about the category.

I would be honored to serve alongside industry leaders who share a commitment to advancing omega-3s. My goal would be to help increase awareness, build consumer confidence, and ultimately get more people to understand and benefit from EPA and DHA.




What experience, perspective or expertise would you bring to the Board and to the members you would represent?

I would bring a broad commercial perspective shaped by experience across different parts of the omega-3 industry. I have worked for a large global supplier, DSM, supporting both private-brand customers and brand partners, as well as for a smaller startup where I experienced the opportunities and challenges of building a business from the ground up.

That range has given me a unique understanding of how different stakeholders approach the omega-3 category—from ingredient suppliers and manufacturers to brands, retailers, and consumers. I also bring 15 years of experience in the health and wellness and CPG industries, with a strong understanding of the commercial realities of bringing products to market.

Most importantly, I would bring a customer-focused perspective and a passion for growing the category. I believe we have a tremendous opportunity to better educate consumers about the benefits of EPA and DHA, build trust in omega-3s, and ultimately increase adoption of these important nutrients.


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