2026 Amazon US Omega-3 Report

Mapping the rapid rise of e-commerce in the US omega-3 market

GOED partner Pattern has released a new report analyzing the global omega-3 supplements market, with a deep dive into Amazon US performance and consumer behavior. The report shows the category reached US$8.4B (€7.1B) globally in 2025, with e-commerce continuing to gain share—and Amazon US alone now representing an estimated US$674M (€573.9M) and growing 18% year over year.

Key insights highlight:

• Rising demand for personalized and premium omega-3 products
• Growing interest in krill and algae based sources
• Increasing traction for gummies, minis and targeted formats 

The report also outlines important Amazon compliance updates, including phased GMP verification requirements that may impact supplement listings.

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